Business Name (DBA): Penny Schuler Brand Imaging
Business Address:          Zero Rolleston Road, Marblehead, Massachusetts 01945
Business Phone:            781-631-7602
Email Address:             pennyschuler@mac.com
Website:                     www.pennyschuler.com
Principal:                     Penny Schuler

Categories of service:

Brand Management
Graphic Design
Website Design and management
Advertising
Broadcast (TV, Radio, Internet)

Description of services:

Corporate Identity
We can develop an entire brand identity beginning with brand positioning, logo, marketing strategy, advertising strategy, media planning and execution, website design and build, print, radio and television campaigns. Whatever it takes to reach the objective.

Design
Whatever you need. A logo, an ad, a website, a TV spot, a media strategy. A hand to hold. (We're very good at hand-holding. We've had 30+ years of experience.)

Brand Management
Strategy is king. All the great design in the world isn't strategy, it's the execution of the strategy. It's the nuts and bolts of building a clear vision and plan to achieve your goals. Without it, it would be like building a house without a blueprint.

Public Relations
This is the ultimate leap of faith in my world. Without it, you're missing a layer of marketing that you just can't buy. For many, it's elusive and misunderstood. It's impossible to measure and hard to wrap your arms around something so intangible. If you get it, it's a goldmine of opportunity.

Background on you and/or your business:

My entire career has been spent strategizing, designing and concepting ideas to help clients reach their objectives. It all began in a small production company in Manhattan where we produced anything from educational videos to sales presentations for clients, including Seagrams in the spring of '74. In the days when "pulling out all the stops" for a client meant walking down Madison Avenue with a five-foot red helium balloon only to find out it wouldn't fit through the conference room door at Seagrams, our creativity and energy prevailed. The experience taught me the invaluable lesson of putting one's heart into every piece of business.

I relocated to Boston and joined WBZ Radio as Marketing Director. We won an Emmy for Best Television Commercial for our "Maynard in the Morning" campaign.

While leading the EMC account at Cipriani Kremer (the design division of Arnold Worldwide), I worked with a dynamic Partner/Creative Director; and, like many Creative Directors, Keith Lane wanted his name back on the door and a home for his awards. I joined him at Lane Advertising to lead the client development and account services practices (and the occasional moonlighting gig in the creative department, usually at 3am).

Most recently I was Marketing Director at the Jewish Community Center of the North Shore. I created the face of the organization that led to membership growth of over 20% from 2002 - 2008. Today, the JCC is the largest Jewish organization north of Boston and the only JCC in the country to produce eight Designer Showhouses.

These experiences in creative, branding, design, and client services form the unique offerings of Penny Schuler Brand Imaging.

Testimonials and/or references:

"I had the pleasure of working with Penny Schuler when I was the Executive Director at the Jewish Community Center of the North Shore in Marblehead, MA, and am currently working with Penny in my new position as Director of Brookline Tai Chi, in Brookline, MA. It is obvious that I would not have sought out Penny's services in my new position had she not delivered elegant products and quality services in a timely manner.

First and foremost, Penny possesses the ability to create designs that capture not only the essence of our products and services, but the overarching message of our organization. After she familiarized herself with our offerings, related industries, and our desired marketing and sales outcomes, she knew instinctively how to create and layout designs and shape a message (utilizing both images and text) for us.

Moreover, Penny is thoughtful with regard to setting out an overall plan, timeline and budget. Equally importantly, she encourages us to think about our offerings from non-traditional points of view, so that we can broaden our thinking about service delivery options and potential customers .

Penny is sufficiently sophisticated to recommend new ways to think about how to introduce our offerings to the public, while simultaneously learning from, and giving us alternate ways to interpret, our own experiences and long-held beliefs about sales, marketing and promotion.  I recommend Penny Schuler Brand Imaging highly and enthusiastically." - Perry Frankston, Managing Director, Brookline Tai Chi, Brookline, MA

"Penny is creative, talented and smart. She is passionate about what she does and her clients and delivers beautiful and sophisticated work." - Nanette Fridman, President, Fridman Strategies

"Everytime I've worked with Penny I've been impressed with her passion for her work and her clients. As a video editor and photographer I am pretty good in photoshop - but on more than one occasion Penny has shown me a new trick to make the process easier. She knows her stuff and I like working with people like that. She is a collaborator. She listens. She suggests. And everytime she meets or exceeds her's and her client's goals. I always look forward to working with her."- Jim White, Director/Editor/Owner, Spruce Creek TV

Service area by country, state or zip code:

United States